Virtual Reality Makes Sense at Trade Shows

Virtual Reality Makes Sense at Trade Shows

In general, virtual reality uses a headset to transport the wearer into an immersive world. This has huge amounts of potential for representing your brand at your trade show booth.

When a trade show attendee puts on a virtual reality headset, they’re taken out of the trade floor and into an environment of your choosing. This could include a showroom, an assembly line, or inside a building.

There are VR devices to suit every budget. For a serious experience, you should consider renting the Oculus Go. If you’re looking for a less expensive  option, you should consider something like the Samsung Gear VR, which is a headset that holds a smartphone in order to create a low-budget virtual reality setup.

Whatever you use, it’s sure to enhance the experience users have at your exhibit. Here are a few reasons why VR is essential to have!

Engage With Your Audience

If you want to really stand out at a trade show, a VR setup is ideal. Since the technology is still novel, people are excited to try it out.

When you have a VR demo, you’re guaranteed to give your audience an experience to remember. It could even be the person’s very first experience in VR! This would mean their memory of this emerging new technology would be forever linked with your brand.

The next time you’re at a trade show, take a look for any booths offering VR. They’ll probably be generating a lot of interest based on the virtual reality aspect alone.

Get More Space

Virtual reality will transport your potential customers into a whole new space. This means that if you have a small trade show booth, it doesn’t matter! You can expand your floor space in the virtual world.

Maybe you could take your customers into a virtual showroom that showcases all of your products in an immersive 3D environment. You could also give attendees a tour of your real workplace. Through VR, the attendees could even interact with the virtual world you’ve created.

Demonstrate Your Product

With VR, you’re no longer constrained to conventional product demonstrations. You can show off almost any product you’d like inside a virtual presentation. You can easily demonstrate large-scale and complex products such as vehicles or machinery.

In some cases, a VR demo can even be better than a conventional demonstration. With virtual reality, you’re not constrained by the laws of physics. You can show the cross-section of a car or a bird’s eye view of a building.

Have Enough Devices at Your Booth

Chances are having a VR display will attract a lot of customers. This means you need to make sure you have enough devices available to meet demands. You could always rent virtual reality headsets if you can’t afford to buy them.

You should also make sure your VR presentations are short and sweet. Don’t have anything that goes on for too long or it’ll quickly create a backlog.

Also, keep in mind that some of your customers might have never used virtual reality before, so avoid making your VR presentation into an overwhelming experience. Instead, make sure the presentation is informative and fun.

Hartford Technology Rental Can Help You Stand Out

Do you need to rent VR headsets for your next event? Then check out what we have in stock! With distribution centers in Chicago, Washington DC, New York and Los Angeles, we are ready to help. Give us a call today at 888-520-5667 to learn more about our rental products and services, our competitive prices and 24/7 technical support.