With so many technology options available today and most professionals stretched for time, careful consideration is given to hybrid or virtual meetings as opposed to attending a live event. But the truth is that face-to-face (F2F) meetings matter more than you might think. Below are the recent insights by Entrepreneur Magazine about face-to-face meetings and the many benefits of this option.
Face-to-Face Meetings Build Relationships
- 95% of professionals believe F2F meetings are the key to successful business relationships;
- 87% believe these type of meetings are essential to sealing a business deal;
- 60% of virtual attendees misread tone or messages when on a teleconference;
- 48% of business owners agree that they are spending less time meeting clients in person than they were 5 years ago and;
- 47% of these owners say they have lost a contract or client because they did not meet them F2F enough.
Face-to-Face Meetings Have Many Benefits
There are many benefits that you will receive when you bring attendees and exhibitors together at your conference. Here are just a few reminders for you to review.
First, presenters can read the body language and facial expressions of your attendees.
No matter how you try, you cannot determine if attendees are connecting with your speakers in a virtual setting. Are attendees leaning in? Keeping eye contact? Or are they busy chatting with someone else? Or worse yet, exiting the meeting room in a fast fashion? This can only be observed in a live event.
Second, live meetings allow for brainstorming.
When attendees are in a group running a mind mapping app on an iPad rental, nothing beats that momentum. Without personally sensing the idea building energy in the room, it is impossible to replicate this in a remote environment.
Third, live meetings allow for one-on-one and one-on-many conversations.
Usually virtual or hybrid meetings are utilized in training, sales or conference environments. They are pretty sterile and don’t allow for one-on-one conversations. I recently completed a training session for my client with about 25 remote participants. Most were extremely quiet and did not ask questions. A one hour presentation was complete in 30 minutes because conversations were not being had and questions were not being asked.
While at a conference, attendees can go and have a conversation with the facilitator or other attendees. Business cards are exchanged and a professional relationship has begun to grow.
Fourth, organizational identity is cemented.
With the use of photos, videos and logos displayed on video wall rentals, touch screen rentals and mobile devices, attendees know in greater detail who you are and what your organization has to offer. Mix in hashtags and social channels and you have the opportunity to keep the participant engaged with your organization during and after the event.
Fifth, you will attract entertaining speakers to your conference.
Humor is rarely used in virtual events. Why? While we can laugh in the comfort of our own office, most speakers are keyed into live audience reactions to their stories.
Sixth, you can’t shake a hand or make a first impression remotely.
Most individuals are “on” when they are at a conference. They want to make the right impression to other peers or potential clients. Speakers want to be asked back or garner other speaking gigs. And exhibitors want to close business.
About Hartford Technology Rental
Our job at Hartford Technology Rental is to make your job easier in the arena of event rentals. We provide the right equipment, make sure it's well maintained and guarantee on-time delivery for your next face-to-face meeting. Give us a call at 888.520.5667 to learn more about how we can help you!