If your organization is looking for more leads, there is nothing like going to a trade show packed with thousands of attendees. Regalix, a digital marketing company, released a report that substantiates this premise. Here are the highlights:
- 91% of B2B marketers invest budget dollars in events
- 80% saw somewhat to significant acceleration in lead generation and pipeline growth after they attended these types of events and
- 64% said customer engagement is a top priority when they are at an event
So what is the secret to sales growth? Here are 4 unique ways to bring attendees to your trade show booth without breaking the bank.
Put Customers in Your Booth
Rather than “booth babes” or your finest sales reps, put your best customers in your booth. According to Nielson, 92% of individuals believe word-of-mouth recommendations over advertising, which is exactly why you want to try this sales method.
If you don’t have the budget to fly your customers in, make them available on pre-recorded or live interviews displayed on large screen monitor rentals or iPad rentals. Remember that your customers are your best salespersons; so allow them to sell for you.
Don’t giveaway useless items like pens and nail files, instead give away information. Provide attendees with bite-sized nuggets about your products, services and company.
One way to do this is through 3-D printing where you offer attendees what they want when they want it. Another is to let them view brief videos on tablet and yet another is to let them participate in gamification. Whatever you do, making it fun and interesting for attendees to get to know your organization.
Spread Your Brand Around
From video walls to business cards, make certain your logo and brand message are very prevalent in your booth. You want attendees to spot you easily and remember where you are if they decide to return at another time during the conference.
One way to stand out is through a video wall rental which can be seen up to 300 feet away! You can change the images on a real-time basis with a constant presence of your logo and product messaging.
Ask for a Review
I know you may think this is more of a B2C marketing initiative, but truthfully sites like Yelp, TripAdvisor and Google+ are becoming relevant in the B2B world because people love reading reviews.
After a your encounter with an attendee ask for a review – whether it is on one of the sites listed above or via a quick survey on PollDaddy or SurveyMonkey – the important thing is collect the thoughts and feelings of your prospective clients.
Give them a tablet rental to answer a few questions but remember to make the feedback less than a minute long as they will not stand at your booth for a long period of time.
Regardless of the results, now you have a reason to contact them directly after the show.
About Hartford Technology Rental
Not sure what rentals you need for your trade show booth? Contact Hartford Technology Rental today at 888-520-5667 to talk to one of our experienced and helpful account executives.