webmasterSeptember 13, 2018September 13, 2018Trade shows performed well in the second quarter of this year and are projected to continue growing. While there are a few declines, overall attendance, revenues and sponsorships are up in most markets. Below is an executive overview of various reports, along with five conclusions (based on the data) that I have made which may be useful in your planning efforts for upcoming trade shows. Source #1: CEIR The Center for Exhibition Research (CEIR) compared second quarter year-to-year growth of the industry and found the following: Attendance grew 1.9% Real revenues shot up 1.9% Net square footage expanded 1.8% Exhibitors increased modestly by 0.7% The segments with the largest growth were: Government Industrial Sporting Goods Travel and Amusement Raw Materials and Science The segments with the largest decline were: Financial Legal Real Estate Education Source #2: Trade Show Executive According to Trade Show Executive’s June Dashboard Metrics of actual events, they found: 34.4% exhibit space increase for the Police Security Expo 32.6% attendance boost at the Government Fleet & Expo Conference 21.1% sponsorship surge at the American Physical Therapy Association NEXT Conference 0.5% increase in exhibit space for the Summer Fancy Food Show Per their TSE Gold 100 index they found June trade show performance overall showed a: 2% increase in exhibit space 0.8% upsurge in attendance 0.3% rise in exhibitors They also found the top three cities to host trade shows, in descending order, were: Las Vegas Chicago Los Angeles Source #3: Exhibit Sales Roundtable According to the 2018 Benchmarks & Trends in Exhibit and Sponsorship Sales Survey of 164 organizations, of which the majority were association organizers, they found exhibitor space and sponsorships offer the following trends: 72% said their exhibitor space sales grew in 2018 67% noted a rise in sponsorship revenues because of new offerings 63% are negotiating exclusive sponsorship deals 61% of exhibitors and sponsors want to speak as part of their package 47% attributed exhibitor growth to aggressive sales efforts 22% are downsizing exhibit space 15% said exhibitor space declined, naming lack of growth in their industry as the reason 13% stated booth space stayed the same because of competing events 8% showed a decline in sponsorship revenues What does it mean for your trade show planning efforts? Pay attention to your industry and set realistic growth goals. Remember, while the news is generally positive, there are some industries where trade shows are not growing. Exhibitors may be interested in larger spaces. While the overall increase in exhibitors is modest, the amount of space each one uses may be attractive to them, especially if they are displaying technology rentals. Sponsorship offerings need to be fresh. Find new avenues to attract sponsors and offer them things that will bring them the greatest ROI. Consider exclusive packages. Sponsors want to keep their competition out – ensure them that will happen if they commit to a certain dollar amount. Keep your sales efforts strong. Obtaining sponsorships is hard work and takes time. By being aggressive and offering the type of packages companies desire, you should see an uptick in sales for your event. Hartford Technology Rental Offers Nationwide Trade Show Coverage Do you need equipment delivered and set-up on-site? No problem. Our offices, combined with our affiliate locations across the country, are in every tradeshow area, including Las Vegas, Chicago and Los Angeles. To learn more about our rentals call 888-520-5667 or contact us online.