webmasterJune 7, 2018June 7, 2018The Center for Exhibition Industry Research (CEIR) Total Index posted a year-to-year gain of 1.8% in the first quarter of this year. Here are four other positive trade show indicators: Real revenues were up 2.8% Net square feet were up 2% Attendance up 1.8% and Exhibitors up .7% One of the biggest growth gauge was the Consumer Electronic Show (CES), which set a new record this year of 2,750,000 net square feet for the expo floor, a 6% increase over the 2017 event. This event drew 3,900 exhibitors and 175,000 attendees from 150 countries. It’s considered the key marker of trade show health. More Positive News for Exhibitors In February of this year, UFI polled 290 global exhibitor organizations. Here’s a summary of what they found: 77% expect revenue growth in the second half of this year 72% expect growth in the first half 44% had an increase in profits in 2017 43% said their profit margins were stable last year 25% of the show organizers said their success would depend on the economic state of the local economy where their show is hosted Other Valuable Industry Statistics According to Statista, a portal for statistics, U.S. trade shows remain one of the most profitable B2B marketing tools for companies because 82% of attendees are directly involved their company’s purchasing decisions. Here is other relevant data: In 2016, trade shows generated $12.8 billion 80% of booth visitors purchased a product or service because they sampled it or saw a demonstration 57% stated they gained a better understanding of exhibitors’ products and services by visiting their booths 68% of exhibitors are confident their trade show program will achieve better results in 2018 over last year’s results 50% of trade show revenue is generated from registrations 25% of revenue from exhibitor’s selling their wares 47% plan to maintain a flat budget 30% will increase their trade show budget 35% of all trade shows have less than 50 exhibitors 30% have between 100-249 booths Key Takeaways about Trade Shows The confidence level is high across the globe regarding trade shows. If you haven’t had one before or suspended your show during difficult years, keep in mind the following: Start small. Remember, 65% of all trade shows have under 250 booths. If you are having a hard time getting companies to participate in yours, follow these guidelines. Automate and promote your registration process. Set up an email campaign and social media push that promotes your event and links potential exhibitors your registration system. Allow exhibitors to demonstrate and sell their products. If they are service based, encourage them to use large screen monitor rentals to show videos and/or presentations of their offerings. iPad rentals can be used for one-on-one opportunities. Keep booth pricing flat. With nearly half of all exhibitors experiencing no increase in budget, steady pricing is the key to keep them coming back. Hartford Technology Rental Has Attention Getting Booth Technology We offer free consultations on the best solutions for your booth. We pay special attention to the booth’s wiring and power requirements when making our recommendations. Call us today at 888.520.5667 and speak to one of our dedicated team members.