Trade Show Booth Ideas to Attract Attention

Trade Show Booth Ideas to Attract Attention | HTR

Did you know that over 80% of trade show attendees have buying authority? 

That means that you're spending smart marketing dollars when you choose to have a booth at a trade show. But you're not the only one. There will be lots of booths at the show vying for all that buying authority.

So if you want to grab potential customers, you need to stand out from the crowd. That's where we can help.

We've gathered up our favorite booth display ideas to help your booth shine above the rest. Check it out!

Booth Display Ideas to Wow Them

The key to a successful trade show booth is to use creativity and inspiration. Throw out your old, boring booth designs. Impress your customer base by trying one of these bold new ideas.

Video Wall

Video is the future of marketing. So why wouldn't you incorporate video into your trade show booth? Take down those old, printed signs and use a video wall as your backdrop.

The best part about a video wall is that it's customizable. With a video wall rental, you can change up your design for many future shows. 

Make sure that your video wall has lots of great content. Invest in professional video equipment if necessary. Make sure that your display is full of light and color to grab the most attention.

Lots of Light

Adding shelving and lights to your booth is a great way to display products. Use lights to show off features of your booth, like charging ports or digital displays. 

Create different zones within your booth using light to break them up. Let the lights guide customers through your display. They'll love the interactive experience and futuristic feel of a good lighting display.

Jumbo Stuff

Supersize your booth accessories. This is the perfect marketing plan if you sell a certain product. Make a jumbo version and use it as part of the display to catch the attention of the crowd.

You can also use jumbo items as an interactive tool. Show customers how your products work by letting them try it out on an oversized display item. 

Enclose the Space

Trade shows are full of lots of background noise. Create an enclosed space to help block some of that noise. The enclosure gets them interested in knowing more and keeps them talking to you longer.

Fabric is a great way to create an enclosed area for your booth. Get creative with how you use fabric to create structure. Then impress your customers inside the booth with a unique lighting scheme.

Hang from the Chandeliers

Draw their attention up! Overhead hangings are the best way to get noticed from afar. It's also a great way to maximize display space if you don't have a ton of room on the floor. 

And it doesn't always have to be promotional signs hanging from the rafters. Try hanging lights, decor items, or video screens. When customers see this, they'll be curious enough to have a look.

Knock Their Socks Off!

These booth display ideas are a surefire way to bring more attention to your next trade show booth. Remember, it's all about creativity and inspiration.

Add light and color to your booth with a video wall and a designed lighting scheme. Enclose the space or draw the attention up by hanging decorations and display items. And add an element of fun by jumbo-sizing your products.

Looking for more useful trade show planning ideas? Check out this essential trade show planning checklist! And if you need technology rentals for your trade show booth, we are here to help. Just give us a call at 888-520-5667 and our Sales team will make sure that your booth display gets noticed and that attendees get "their socks knocked off".