webmasterAugust 21, 2014August 21, 2014BizBash Magazine recently ran their picks for top 11 U.S. technology events. While there were few surprises, it got me thinking about what makes these conferences unique and what event planners can learn from them. Today’s let’s focus on the top three conferences and identify the key findings about what these events bring to the industry. Top 3 Technology Conferences TED What is a TED conference? TED stands for Technology, Entertainment, and Design. The format is fast-paced: 50+ talks over the course of a week. Content includes science, business, the arts, technology and global issues. 18-minute talks are interspersed with shorter presentations, including music, performances and comedy. Why are they number 1? Here are the key takeaways about the things they do right: Draw big and obscure names BUT everyone only receives 18-minutes to deliver their message. Deliver a hybrid event called TEDActive which allows individuals around the globe to view the live presentation and participate in local discussions. Sell out a year in advance, which means they consistently deliver valuable content. Have a cap on attendance. For years, their cap was 1,000 – they went up to 1,400 in 2013 – and is now returning to 1,200. Theme their event and everything has to revolve around that theme. Make great use of event rental technology, including large screen monitor rentals, social media discussions on mobile devices and video recording to extend the life of the program. Multiple room setups for connecting with other attendees. Consumer Electronics Show (CES) What is the Consumer Electronics Show? The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. Held in Las Vegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. Why are they number 2? Here are the main findings on what CES has to offer: This is where many new consumer technology innovations are launched Provides attendees with a flurry of robots, 3D printers, smartphones, tablets, smartwatches and 4K curved TV innovations Has 150,000+ attendees from more than 150 countries It is the largest trade show with more than 3,200 exhibitors Attracts 82% of Fortune 500 Companies with 17,000 Presidents & CEOs in attendance as exhibitors Dreamforce What is Dreamforce? Hosted by salesforce.com, Dreamforce is four high-energy days of innovation, fun, and giving back. Attendees learn from industry visionaries, product experts, and world leaders who can help transform your business and your life. Why are they number 3? There are several key findings about Dreamforce’s event: Over 1,400 sessions with big name speakers Tailored content specific to an attendee’s business size and type An interactive ROI Calculator to justify attendance The average attendee has a 32% increase in lead conversion rates What Event Planners Can Learn from These Three Make your presenter’s talks short and sweet. Have the meeting room projector rental and system loaded, tested and ready to go when the speaker hits the stage. Cap your attendance at a reasonable number so you will sell-out. Integrate audio visual and rent a computer in bulk into your program when it makes sense. Encourage your exhibitors to save their product launches for the trade show. Go global and attract international attendees either through a live or hybrid event. Bring the executive team to the booth. Hire big name speakers. Tailor your event content to your audience. Give them a ROI tool or letter to justify their attendance at your event. About Hartford Technology Rental Hartford Technology Rental was founded in 1991 by two gentlemen who collectively spent 80 years exceeding their customer’s expectations. Their mentality is engrained in the entire organization! When you are ready to rent a computer and audio visual equipment for your next event, contact us at 888-520-5667.