Home / Blog / The Importance of a Disaster Recovery Strategy

The Importance of a Disaster Recovery Strategy

The Importance of a Disaster Recovery Strategy

In the event of a disaster, does your business have a plan? If not, you’ll want to read through this and take notes because having a disaster recovery strategy is essential to keeping your business afloat when (not if) bad things happen. 

How well you deal with a crisis has a lot to do with how well you were prepared for it to happen.  

Here’s why disaster recovery plans are crucial for any business and how you will benefit from being proactive. 

Importance of a Disaster Recovery Strategy

Data Recovery 

In the event of theft or a natural disaster, data recovery is going to be one of your top priorities. Hosting data in the cloud is one method companies are using to minimize the risk of data loss.

By keeping all data off-site, you don’t have to worry about losing it in the event of a crisis. 

Company Reputation 

If your system goes down because of a disaster, your customers will likely suffer as well. This could take a hit on their productivity and they could lose money and time in the process.

Angry customers often equate to bad reviews. The last thing you want to have to deal with, in the midst of a disaster, is having to navigate unhappy customers.

The backlash can wreak havoc on your business’s reputation for years to come.  

Saves Time and Money 

Downtime in your business processes can mean a loss in not just revenue, but time.

If your system isn’t working, your employees most likely won’t be able to work either. And if they can’t work, your business could come to a screeching halt. In fact, one hour of downtime can cost a small business up to $8,000. 

By having a disaster recovery plan in place, you’ll reduce the chances of this happening because you’ll have the tools to respond quickly. 

Tips for a Successful Disaster Recovery Strategy 

Before disaster strikes, you’ll want to have a disaster recovery plan in place and your employees should all be trained on it. But before you can even start putting a plan together, the first step is to do a risk assessment. 

A risk assessment will identify areas that are vulnerable in the event of any disaster. Once you know what could go wrong, you’ll be able to get to work on your disaster recovery plan. 

Your plan should consist of an overview and main goals, contact information, and identify the role of all key employees. It should also include an overview of emergency response activities that must take place immediately after disaster strikes.  

Your disaster recovery strategy should also include a public relations plan. This is imperative for dealing with media and customer outreach. You’ll need to identify the person in charge as well as the activities that will take place to reduce the impact of the crisis.

With distribution centers in Chicago, Washington DC, New York and Los Angeles, we can provide technology rentals you need to get your business up and running. No request is too big or small; we are here to help! Get in touch with us today and learn how we can help you be better prepared when disaster strikes.