Your event is several months from now. However, much to your disappointment, registration and exhibitor signups are lackluster. Bombarding potential attendees with an email blast every other week, isn’t working. There must be a better way.
Most experienced organizers will tell you, its about telling your event’s story through multiple channels. Building up the reasons why, then capturing great moments that can be archived and told again, is key when pitching the next meeting to prospects.
Here are seven tools you can use to get attendees roaring toward your registration page for your upcoming event.
Seven Effective Tools and When to Use Them
How often: Seven times
One year, nine, six, three months, 45, 30 and 7 days before the event
What to know: Before sending out your first email, beef up your subscriber base. This can be handled organically or by purchasing targeted records. The goal should be a 6:1 ratio. In other words, if you want 1,000 attendees to register, you should have 6,000 individuals on your list.
When: Before and During
How often: Twice a week before, several times during
What to know: Before doing any social postings, audit your channels. Make sure the right information is on each of them. Write and schedule as many posts ahead of time so you don’t fall behind during busy periods. Provide channel access to trained brand ambassadors. Ask them to post often during the conference. Remember to establish an event hashtag and use it on every post. Consider a video wall rental to act as the gathering place for all things social.
When: Before and After
How often: Once a week, 60 days before and after the meeting
What to know: It may be difficult to write these posts yourself, especially if you are juggling a lot of event logistics. Create a content calendar. Make it part of a speaker’s contract that they must submit a blog post to you. To fill in the gaps, ask brand ambassadors to help. This may leave you with only one or two to write, which should be a manageable number.
How often: Once a month
What to know: Podcasts take time to produce and edit. They can be a unique way to promote your event through a 15- or 60-minute interview with each of your presenters. Listeners will gain a unique glimpse into the background of each interviewee, something they probably won’t get at the event.
How often: During the conference
What to know: Before engaging in livestreaming, your team will need to decide what sessions are going to be streamed, how it will be completed (i.e. professional or amateur), what equipment is required and if you have enough bandwidth. Consider displaying the stream on video walls or large monitor rentals for attendees to continue to be connected if they must step out of the room. Not enough bandwidth? Look at Wi-Fi hotspot rentals as an option.
How often: During exhibit time or on breaks
What to know: VR can be set aside for gaming purposes or used to show a new concept to participants. Because it takes up a lot of computing power and each user must be tethered to the gaming PC, its important to work with a reliable supplier that can guide you through the best setup and what equipment to rent.
How often: During breaks or networking time
What to know: Often referred to as Mixed Reality, (think of Pokémon Go), this application overlays holographic features or characters into the real world around the user. Many apps have a gamification element to them, but not all. Car companies are using it build better vehicles and the medical profession can see a patient’s body more clearly through the use of 3D viewability when performing surgeries.
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Request a quote or give us a call today at 888-522-5667. We ship nationwide and can assist you with creative ideas to get individuals to your event and keep them engaged while they are onsite.