Jury Research: The Old versus New Way

Jury Research: The Old versus New Way | HTR

Maybe you have caught the new TV show on CBS called Bull. The premise of the show is Dr. Bull, who holds a Ph.D. in psychiatry, works with various attorneys on jury research to help them win their case. He uses his own analysis, coupled with complex technology solutions, to provide input to his client.

But this is not the real world, right? It turns out the show isn’t that far off, but the technology can reside in an app that runs on an iPad rental. Let’s look at jury research from the “old school” perspective first and then explore a few apps that can possibly help accomplish the same mission.

Jury Research, ‘80s style

Many litigators use focus groups whereby participants come into the courtroom and observe while the jury is being selected. Or they may hold a mock trial in the office and ask the focus group whether they would find their client guilty and/or what damages they would award.

This method has many disadvantages but here a few that were pointed out by Above the Law. Focus groups are:

  • Very time-consuming because you need a group of 5-12 individuals to either come to your office or the courtroom for an extended period. And depending on the trial, you may need them to come back often.
  • You can expect a 10% drop out which can make a difference if you were trying for differing backgrounds and opinions.
  • You may have limited space either in the courthouse or your office which may be a distraction for the group if the room is overcrowded.
  • Hidden biases can influence the comments, and may or may not reflect the biases of the actual jurors.

Jury Research, Current Style

Here are four ways jury research can involve the use of technology.

CaseXplorer

This web-based tool allows "surrogate jurors" to answer questions on a variety of aspects associated with the case. They answer an online survey in the privacy of their homes or offices, without peer or group influence. You can upload videotaped opening statements, depositions, exhibits or graphics for their review before they answer. This solution starts at $3,000 and goes up from this point depending on how many questions ask and videos you upload.

iJury

This is a tool that will help you select a jury for your case. This app allows you to quickly score juror responses as positive or negative for your case, highlighting each juror so you can know at a glance which ones you should excuse and which ones you should keep. This app is $19.99 and runs exclusively on iPads.

Jury in a Hurry

This app can speed up a lawyer’s input and access data on each juror. The app gives you information about jurors’ sex, age, race, marital status, education and other details. It also has a variety of features for creating and organizing questions and notes. The cost for this app is $49.99 and is only available for iPads.

Second Chair Mobile Jury

This app allows you to drag and drop jurors around the 12-person box, handwrite notes about selected jurors, customize questions and share findings with others for their input. This iPad-only app has an introductory cost of $24.99 per user.

Conclusion

Although technology can help speed up the research process and keep all juror information in one place, an individual or group still needs to interpret the data and draw conclusions. Like Bull, the character on TV states, all decisions cannot be derived exclusively from technology, but a good technology solution can help you drive the right decision at a much faster rate.

Hartford Technology Rental Has Litigation Support Tools

No matter where your case takes you, we provide litigation support rentals nationwide. Call us today at 888-520-5667 or fill out our online form and one of our technical sales representatives will help you select the right equipment, including that for jury research.