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How Augmented Reality Works in Business

How Augmented Reality Works in Business

Have you seen The Matrix? Did you play Pokemon Go? If you answered yes to either one of these questions, you have experienced augmented reality.

Augmented reality blends graphics, information, and the real world together into one visually engaging experience. It has been around, in some form, for a long time. Sports announcers have been drawing on screens showing football formations for years. This is a simple form of virtual reality.

In the last 10 years, businesses have begun using it for marketing, manufacturing, and training with great success.

Learn how augmented reality works in the business world and how it can benefit your business.

How Augmented Reality Works

In its simplest form, augmented reality is an immersion of your senses in a semi-real world. Thomas P Caudell of Boeing coined the phrase “augmented reality” in 1990.

Although some interchange the words, virtual reality and augmented reality, there is a difference. Virtual reality takes you out of the real world, whereas augmented reality connects you to it. Both have engaging visuals and create a connection with the user.


Look at the application for the real estate industry. If you are relocating to a new area, you can take a virtual reality tour of homes you are considering. This allows you to narrow your search before you arrive in a new city. 

Augmented reality applications are not just for computers. Companies like IKEA have created applications for your smartphone as well. The IKEA Place app will allow you to see if that couch you want fits in your new home.  

Military, Fireman, Policemen, and Other First Responders

The military has been using gaming technology to training soldiers in a safe setting. Augmented reality creates an even more realistic training environment.  

Manufacturing and Training

Learning to build a new aircraft, new software, or repairing an existing engine is all easier when you use augmented reality for training.

Boeing compared static pdf training on a computer or tablet to augmented reality training. In their internal study, they built a mock aircraft wing when compared to the other two groups. This could result in significant savings for large manufacturers. It also opens the door for better training in remote settings.

Retail giant Walmart has also found success using this technology innovation in their internal training programs.

Ready to Get Started with Augmented Reality?

Now that you understand how augmented reality works, are you ready to harness the power for your business? We offer a wide variety of mixed reality rentals (and virtual reality equipment rental) you can use to push your sales, training or customer experience to the next level. Contact us for a free quote, and we can show you the power of augmented reality in your industry.