There is much debate in the world of psychology about the importance of first impressions. The well-known adage is, "You only get one chance to make a first impression," and the idea is not just true for personal relationships, but business especially.
When in a trade show setting, you have seconds to draw the eye and invite potential clients or investors to learn more about your product or service. This is why having the right technologies in your trade show booth is essential to making the best first impression.
Here are 5 essential technologies to include in your exhibit booth at your next trade show.
1. Virtual Reality
Trade show goers are looking for businesses that stand out and leave a lasting impression. A virtual reality experience is a perfect way to accomplish both.
Interestingly, you don't need some video game or astoundingly unique content to put virtual reality to use for your booth. You can do something as simple as offering a guided tour of your facility, a walk-through FAQ, or a visual explanation of a product.
Don’t have headsets to create an immersive experience? We have the vr rental you need from various Oculus models to HTC Vive to Samsung Gear.
The best booths at trade shows know how to reach their audiences and 9 times out of 10, that's through some kind of visual medium. With a projector, you can showcase a video featuring your newest product or service; put together a presentation with fun facts about your company. The creative possibilities are endless, and the visual content helps your business make a statement at the trade show!
3. Sound System
Trade shows are noisy, and the best way to ensure potential clients can hear your message is to have a quality sound system. A sound system playing the right background music can add a calming or intriguing feel to your booth. It helps to invite potential clients into your booth space and hopefully encourages them to linger and chat with your sales team.
Of course, having a good audio system is the best way to make sure your presenters are heard and understood loud and clear. When people can't hear what you're offering them, they lose interest and move on. Avoid that by having a good sound system in place.
4. Phone Charging Docks
It may seem like a sneaky tactic to draw people into your booth, but there's no shame in offering potential customers something they need. And we all know that with all the calls and emails being sent during a trade show, cell batteries drain fast.
Having a phone charging kiosk rental in your booth is a great way to show customers that you're aware of their needs, whether those needs are directly related to your product or service--or not.
Plus, while customers' phones are charging, you have a perfect opportunity to approach them and strike up a conversation about what else your booth has to offer.
5. Google Chromecast
Need to stream content to a TV? Google Chromecast is arguably one of the easiest ways to do this. And, you won't need any cables. All you need is an HDMI port and WiFi and you can send any content, videos, photos, etc. up on a big screen in seconds.
This makes presentations and sharing content on-the-spot a breeze. Not to mention, it's a super inexpensive way to stream.
Top Technologies for Trade Show Booths
The best technologies for trade show booths don't just disseminate information to your audience, they engage your audience.
Browse our list of various rental products for more ideas on the perfect technologies to include in your next trade show booth. And if you have any questions about our products or services, our Sales team can assist you. Just give us a call at 888-520-5667 and are happy to make sure you get the right technology for your next trade show booth.