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Apple’s Latest Announcements: Did They Fall Short?

Apple’s Latest Announcements: Did They Fall Short?

One thing you can count on every fall; Apple will launch new products and operating system updates. Last week, was no exception. However, the announcements were…well…not all that exciting.

Let’s take a look at what Tim Cook did say and what various news and tech outlets are surmising from this lackluster product launch.

Apple Announcements

Operating Systems

Even though they announced this last June, Cook stated they will be gradually rolling out iOS 10 for mobile devices starting this month. In addition, there is a new version of the Apple Watch software, WatchOS 3, which is immediately available.


The iPhone 7 and 7 Plus were announced. Here are the highlights:

  • Dedicated headphone jack is gone, replaced with a lightning connector; allowing for many direct connectivity options
  • Starts at 32 GB and goes to a maximum storage of 256 GB; great for businesses that store a lot of video, photos and use multiple apps
  • Water resistant for up to 50 meters and also dust resistant; perfect for construction companies, architecture firms and landscaping operations
  • Stereo speakers on the top and bottom of the phone for better volume output; ideal for conference calls or FaceTime
  • Longest battery life of all iPhones, up to two hours longer than the iPhone 6; ideal for locations with minimal charging options, day-long events or for professionals on the go
  • 12 MB camera and dual cameras for the 7 Plus; perfect for businesses that rely on using photos and videos to represent their offerings
  • Dimensions for the iPhone 7 is 4.7” and the iPhone 7 Plus is 5.5” and come in a variety of colors; which represents choice for the user

The Apple Watch Series 2 was also announced. It is also water resistant, has a brighter display and built-in GPS. In addition, Pokémon Go works with in conjunction with the iPhone.

What Apple Did Not Announce

There were no new MacBook, iPad or wireless charging announcements.

CNET projects there will three new iPads announced in 2017, however, they do not have any projections about the MacBook. Bloomberg suggests that Apple is working on long-distance wireless charging, but also states this announcement will occur next year.

What this Means for Your Business

Should Your Organization Standardize on iPhone 7s?

If you are unsure what to do next, consider iPhone rentals and try a variety of models. In addition, you can determine whether a small, medium or large iPhone works best for the business. You can have all the apps pre-loaded when the iPhones are delivered and determine the right size, amount of memory and storage required to effectively run your operation.

What about MacBooks and iPads?

If you are waiting for the new products from Apple, this is a perfect time to consider short-term rentals of MacBooks and iPads. Work with your rental firm and try a variety of units to determine the ones your company should standardize on.

Hartford Technology Rental is Apple-Centric

From iPhones to iPads and Apple product in between, Hartford Technology Rental is ready to help you. Give us a call today at 888-520-5667 or submit a quote online.