Approximately one-third of Internet users also use YouTube. That's over a billion hours of video watched every single day.
With a video marketing strategy, you can leverage this audience of video viewers to benefit your business! In fact, Internet video marketing can do a lot more than help you reach new customers.
Keep reading to discover the five benefits of video marketing that can help build your business.
Importance of Video in Marketing
1. Attract Attention
Before you can increase sales to build your business, you first need to attract website traffic. Using search engine optimization (SEO), you can optimize your video content to attract new website visitors.
SEO also lets you use keywords that are relevant to your target audience. That way, you can attract the people most likely to purchase your product or service to your website.
By using video marketing, you can also encourage people to stop, look, and interact with your business.
When people scroll through endless social media posts, videos can compel them to stop. That way, you're leaving an impression on potential customers (instead of becoming another post they simply scroll past).
2. Promote Value
According to Google, the number of product review videos doubled in the span of a single year.
One of the benefits of video marketing is its ability to show customers the benefits of your company. Videos can help you reveal the value of your product or service through engaging content.
There are a number of different ways companies are using videos in marketing, too. These include:
- Product demonstrations
- Customer reviews
- Company culture videos
- Behind the scenes
- Announcements & industry updates
- Case studies
With so many options to choose from, you can show customers the value your company has to offer through creative video marketing.
3. Increase Conversions
As you attract more people to your website and show them the value of your company, you can also use video marketing to increase conversions.
Videos can help you stand out from competitors by using high-quality, engaging content. Then, you can use a call-to-action at the end of the video to convert that website visitor into a lead.
4. Boost the Brand
One of the less obvious benefits of video marketing has to do with branding. Video content gives your marketing a face, voice, and personality.
This can help you connect with customers. Once you increase brand awareness, you can also develop brand loyalty and trust with these customers. That way, they come back to your company time and time again.
5. Increase Engagement
Lastly, using video in marketing can help increase engagement.
When people interact with your content, they're more likely to remember your company later on (brand recognition). This engagement can also encourage them to learn more about your company by filling out a form or calling.
That way, you're generating interest and new leads for your business.
And Action!: 5 Benefits of Video Marketing
Light, camera, and...well, you know. With these benefits of video marketing, you can boost your brand and business to engage a new audience of customers.
Now that you understand the importance of video in marketing, get started with your next video project by renting the video camera equipment you need today!