Marketing Strategies Using Virtual Reality Trends

Marketing Strategies Using Virtual Reality Trends | HTR

Virtual reality is expected to grow quite a bit in the coming years, generating revenue of $447 billion by 2024. But what does that mean for your team's marketing strategy? Quite a bit, as it turns out!

Here are a few of our favorite marketing strategies using virtual reality trends that you can leverage in your marketing programs.

Experience-Based Tie-Ins

The best thing about virtual reality is how immersive it can make your marketing. Now, you don't have to just tell people about your product or service -- they can experience it firsthand.

This is particularly important in an era where consumers are more hesitant about advertising than ever.

Some of the world's biggest companies, like Warner Bros. and Disney, are creating interactive experiences that are wowing audiences in never before seen ways. Think of these experiences as part video, part game.

In cases like Warner Bros' "Justice League VR: The Complete Experience", consumers get to actually play as some of their favorite heroes. Meanwhile, Disney's tie-in to the massively popular "Kingdom Hearts" franchise is less interactive and more exploratory.

Both take full advantage of the advertising opportunities that come alongside a hot property. Yet, they market the products in a new and innovative way that makes consumers want to engage with the ad instead of shunning it.

VR Becomes Mainstream

On one hand, virtual experiences can be downright mind-blowing. On the other, VR has to be experienced to be understood.

With the release of each new headset, VR manufacturers hope that their headset is the one that penetrates the mainstream market. It's looking like Oculus' two latest headsets, the Quest and the Rift S might do just that.

The Quest, in particular, has people buzzing with excitement. It's the first fully wireless, all-in-one headset which means no cumbersome wires and full portability. It even features inside-out tracking that offers boundary and object tracking to make sure users don’t walk into chairs or walls.

The versatility of the Oculus Quest which is available for rent represents VR’s first real chance at making its way into more offices and events.

360° Video

Reports suggest that video content will make up 82% of all web traffic in just a few years.

If you've yet to explore the benefits of video marketing, now is the perfect time to do so. For an extra level of immersion, rent a 360° video camera and shoot your videos in full 360°.

360° video is a bit more restrained than a full-blown VR experience. Users are typically more limited in what they can and can't do. However, it's every bit as engrossing and can present some unique opportunities that flat videos can't. You can even take advantage of some of the world's most popular hosting platforms like YouTube.

Get Ready for the Latest in Virtual Reality Trends

As you can see, the future of virtual reality looks bright. Whether you're looking to implement VR in your office or at events as part of your marketing strategy, these virtual reality trends have us excited.

Want to experience it for yourself? Our rental inventory is stocked with the Oculus Quest, Rift S, Oculus Go, HTC Vive and Samsung Gear VR along with gaming-certified PC and laptop rentals. Inquire about a rental today and get a quick quote.